Privacy policy

Last updated: September 7, 2026

At αuthentic., protecting your personal information is something we take seriously. This policy sets out what data we gather when you use our website, why we gather it, and what you can do if you'd rather we didn't. Because we operate out of Cairo, we handle your data in line with Egypt's Personal Data Protection Law No. 151 of 2020.

Why We Collect Your Information

Every piece of data we ask for exists to serve a purpose:

Getting your order to you: this means we need your name, delivery address, and a working phone number.
Keeping you posted on order status or answering questions you send us, whether that's over email or Instagram DM.
Making the site itself work better over time, which relies on basic technical data like your IP address, device type, and how you move through the pages.
Sending you promotions or drops, but only if you've told us you want them, and you can tell us to stop whenever you like.
Meeting whatever legal obligations apply to us as a business.

What We Actually Collect

Your name
Email address and phone number
Delivery and billing addresses
A record of what you've ordered from us
Technical details: IP address, browser, device, and general usage patterns
Payment details, but not directly: these go straight to our third-party payment provider, and we never see or store your full card information.

Cookies

Like most stores, we use cookies to keep the site running smoothly, understand how visitors use it, and gauge whether our ads are actually working. Your browser settings let you turn these off or manage them however you'd like; nothing about the site depends on you accepting them.

Who Sees Your Data

Your information isn't for sale, and we don't hand it out to advertisers looking to build profiles on you. The only parties who see it are:

The vendors who help us run day-to-day operations, such as payment processing, shipping, and ad performance tracking.
Government bodies, but only if we're legally compelled to share something.

Keeping It Safe

We take reasonable technical and organizational steps to keep your data from being accessed, altered, or exposed without authorization. On the payment side, your card details never touch our servers at all; that's handled entirely by our payment provider.

How Long We Keep It

We hold onto your data only as long as it's actually useful for the reasons above, or for as long as the law requires us to.

What You Can Ask For

You're entitled to:

See what data we hold on you
Have inaccurate information corrected
Ask us to delete your data, where the law allows it
Pull your consent for marketing at any point
Push back on certain kinds of processing

Reach out using the contact details at the bottom of this page if you'd like to exercise any of this.

Other Sites You Might Visit From Here

We occasionally link out to other websites. Once you leave ours, We are not responsible for the privacy practices, policies, or content of those websites or how those sites handle your information.

If This Policy Changes

We may revise this policy from time to time, whether because our practices shift or because the law requires it. Whenever that happens, we'll update the date at the top. Sticking around and using the site afterward means you're fine with whatever changed.